How To Solve 7 Common Artistic Problems
The problems artist have very often goes unnoticed and viewed as unimportant unlike other profession. Starting out not long ago as a visual artist, although I found it creatively very fulfilling, I did face these challenges myself and sometimes still do.
There were many artistic discoveries that helped me find my true self and when it came to my network, some people were supportive and some were not comfortable acknowledging it. A friend once told me, that because art can evoke feelings of deep imagination, it might have a negative affect on someone not ready or wanting to become expressive.
So be prepared to take criticism and rejection as part of the process.You may feel all alone in your career as an artist with so many competitions in the market and an undervalued product. But here are some of the challenges we face on a regularly basis and even for the professionals, these are the common problems.
“The expert in anything was once a beginner” – Helen Hayes
1. My Art Is Not Good Enough
Feel like you are not “creative or good enough?” think deeply on what your definition of creative is for you. Do you think that your art is not good enough because it doesn’t look like someone’s art? Or is it because you haven’t been doing art for a long time?
Whatever it might be – you shouldn’t feel that your art isn’t creative or good enough, because your art will get better as time evolves. The actual remedy to this issue is to simply position yourself in the marketplace and market it. Even if you feel uncomfortable, just do it, get out of your comfort zone.
This provides a good learning experience and it will help you accept the reality that art was never made to be perfect or please everyone. Even if you might think that it sucks, get over it, that happens to a majority of us. At the end of the day, you can create, you can paint, you can draw. Don’t let the shadows of your inner self convince you otherwise. If you really think that your art requires some work, then keep practicing and get yourself into courses that can help you develop further.
2.Nobody Is Purchasing My Art Work
Selling the damn thing
What channels do you sell from, and how are they generating an income? Are you regularly updating your online store? Are you selling your art to the right target audience? Are you promoting on social media and are you doing it efficiently?
Let’s consider each of these following queries further and talk about them individually – for you to reach an ideal solution, find where your problems are and resolve them as quickly as possible.
I personally do not sell my art freely to anyone because I believe there is value in my work. So finding myself the right buyer is something that is a constant challenge.
You do not want to sell your art to someone for pocket-money and find that your masterpiece has been left in the basement and is collecting dust. If you are marketing your collections at a more affordable price range then invest in selling reproductions/fine art prints instead.
3.I don’t Have a Plan for My Business
Business has only one main purpose besides all of the other stuff like sales, marketing and promotions and that is to “solve a problem“. As an artist what problems are you solving? Could it be an interior problem that you are helping someone fulfill by placing a painting on their wall?
Although many of creatives tend to think that the word business is only for big corporations or the local fruit shop, it is still a creative business which you must manage. That is why sadly, several art galleries are notoriously known for exploiting artists but it could be not the case. There is a lot of work involved in any business so what these galleries are doing is paying for the cost of representing you and that comes from your product they sell which is your art.
It is your duty to know the basics of creative legal matters and what your obligations are as an artist.
So having a plan or blueprints will help you focus on your mission to obtain success quicker. If you do not have a plan; then this could be the reason you are not expanding beyond the studio room.
Another easy option is to observe other artists and how they are marketing their artworks. It is not always about selling in galleries or at the markets. These days you can upload your art on platforms like Bluethumb and sell originals or prints. Here at Art Xtedia we also have our own online store AX Lifestyle to help you sell your prints and original paintings. We then market and promote you as much as possible on our blogs and social media contents.
4.Not Knowing How to Leverage
If you are marketing your artwork independently, you must ensure that you have several means of doing so. This guarantees that you have more opportunities of getting money as well as having your projects better seen.
In case you only market at once spot, whether offline or online, you should work on some other revenue channel/stream. This could range from marketing your art in diverse locations online or offline, receiving commissions, and licensing your art. It’s exactly like that popular phrase – don’t place all your eggs in one basket!
5.Wrong Target Audiences
You must have a concrete idea of the kind of buyers that would most probably purchase your work. We refer to this as your “Target Audience or Market” and classify or segment your potential and existing buyers. If you have not thought of who your target audience/market is, start asking your friends and family for feedback.
Once you can identify the type of people who prefer your style of painting, drawing or sculpture, they then become your target audience. You will need to market your talent to the same age group, gender, demographics and lifestyle preference as your initial research.
Simply put, if your style of painting is pop art then it will most likely connect with the millennia than it would for baby boomers. So, you should start creating and marketing specifically for this group.
6.Not Enough Online/Social Media Presence
Whether you market online or offline, you might be missing a lot of prospects if you are not promoting your art on diverse social media. Let’s assume that you are, though you are not receiving enough engagement or outcomes from it. If so, you should ask yourself if you are doing it correctly, meaning that, do you post at the right time? And are you posting the right content? Do you know how regularly you should post on a social media?
People love looking art before they go bed not so much during the day at work when it’s hectic. Check out more of this on my previous content here about moving forward with social media.
Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes and having fun doing it – Mary Lou Cook
7.Nobody is Supporting My Art Career
Many artists and creative have family members, loved ones or friends who don’t support their art career. The reason could be because they don’t see it as a promising career, and they don’t realize how you would breakthrough or support yourself from such venture, and to be direct – they just don’t get the entire picture/scene. We can even assume that they are worried about you, since it’s an area that’s totally unfamiliar to them.
The best way is discuss how you intend to make a living selling your art and let them know your plans. They might come around. Getting them involved in your exhibitions and Sunday market store could be a fun activity for everyone!
Your art business can be rewarding in many ways however it does come with many risks and sacrifices. If you are willing to stick by your plans and invest your time and energy into developing and problem solving, it can be quite a rewarding career. Remember to ask for help from those who are willing to offer you guidance and knowledge.
Good luck and below are a few of our recommended resources that might be useful in managing your creative business.