Equal Pay For Women through Personal Branding

For the last three odd decades I’ve been reading remarkably similar stories about how the equal pay gap has not closed for women. A recent report, based on a US study conducted by the Institute for Women’s Policy Research, claimed that women would not see equal pay until 2059. Not in my lifetime, then. Just when you think it can’t […]

Read more

How to Create and Design Your Branding

create great branding

If you own a business then you know just how much hard work it takes, and the last thing you want is someone adding one more thing to your to-do-list. But can I convince you to set aside a moment to think about your business brand, and then prioritise that brand at the very top of your to-do-list? Why, you […]

Read more

Maximizing Your Full Potential with Personal Branding

personal branding

When we talk about maximizing your full potential, does Maslow’s Hierarchy of Needs pop into your mind? This idea of “leveling up” from the basics of survival to eventually achieve happiness and reach our full potential has had a stranglehold on popular psychology for a long time. According to the popular interpretation of Maslow’s theory, you can get by just […]

Read more