For the last three-odd decades, I’ve been reading remarkably similar stories about how the equal pay gap has not closed for women. A recent report, based on a US study by the Institute for Women’s Policy Research, claimed that women would not see equal pay until 2059. Not in my lifetime, then. When you think it can’t get any worse, […]
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If you own a business then you know just how much hard work it takes. The last thing you probably want is someone adding one more thing to your to-do-list. But can I convince you to set aside a moment to think about how to create great branding for your business? You ought to prioritise that brand at the very […]
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When we talk about maximizing your full potential with personal branding, Maslow’s Hierarchy of Needs may pop into your mind. What is it? The idea of “leveling up” from the basics of survival to eventually achieve happiness and reach our full potential has had a stranglehold on popular psychology for a long time. According to the popular interpretation of Maslow’s […]
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Sculpture artist Deborah Halpern knows that creativity is a vital part of entrepreneurship. Andy Warhol put it best when he said, “Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.” Artists perform the extraordinary work of shaping the way the rest of us […]
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