Isn’t This The Craziest Time To Shop Till You Drop? Black Friday VS Cyber Monday
“Black Friday vs Cyber Monday”
What is Black Friday and Cyber Monday?
The term Cyber Monday was coined in 2005 where it marked the beginning of the most successful online shopping to occur after Black Friday, which quite significantly started in 1869, a day celebrated after Thanksgiving, November 24th. Big companies take advantage of Cyber Monday as an approach to bring in customers to buy things online without the hassle of waiting in line or battling other buyers. This particular day has been hugely successful that the day itself is now celebrated in other countries around the world, particularly in the Americas and selected countries in Europe.
These auspicious days are considered one of the busiest days of the year where thousands of customers enter the store. Unlike Cyber Monday which is shopping from the comforts of their home, Black Friday is more confrontational. There has been documented violence on Black Fridays prompting people to be involved in arguments, physical confrontations and most recent shootings.
The other countries participating in these sales are Canada, Chile, Germany, UK, Portugal, and Columbia.
Black Friday is known as the unofficial start to the Christmas shopping season. In the late 19th century and early 20th century, many retailers began making a big advertising push for their Christmas sales shortly after Thanksgiving to maximize the shopping season. As many workers are given the day off on the day after Thanksgiving Thursday to lead into the weekend, the Friday after Thanksgiving soon became one of the biggest shopping occasions.
The term “Black Friday” has many suggested origins, with one of the earliest references to the phrase appearing in 1966 in a Philadelphia publication, where it was said that the Philadelphia Police Department used the term in a negative way to refer to the massive traffic jams and mobs of shoppers plaguing the city on that day.
Black Friday didn’t come into its more widespread, awesome reputation until the 1980s. But Cyber Monday’s origins are much more recent; the term was coined by the National Retail Federation in 2005 to describe the Monday after Thanksgiving when people continued to shop online after returning to work. And nothing makes anyone happier than being paid while shopping at work!
Another popular theory is it refers to the fact that retailers would soon be “in the black” or profitable – as opposed to being “in the red” or incurring losses – due to the onset of the Christmas shopping season, according to accounting terms.
Black Friday has grown much more significant above only one day, to the level where any November late-sales appear to be included in the “season of Black Friday.” So it should not be shocking to notice that Cyber Monday is usually involved in the term also in as much as retailers have the tendency of rolling one day of sales into another at this time of the year.
What makes Black Friday different from Cyber Monday?
Cyber Monday has happier origins
Pinning down the origin of the term “Black Friday” is not easy, but the current prevailing theory goes like this: Philadelphia police negatively coined the term in the 1950s. Apparently, hordes of people would descend upon the town on the Friday after Turkey Day, ahead of the annual Army/Navy football game on Saturday. Stores would take advantage of all the extra business by promoting big sales, and cops were stuck with long, busy shifts that left them dreading the date.
It has fewer ads
Before you’ve even thought about where to find the best deal on a turkey, you’re no doubt aware of the upcoming Black Friday sales. This is because retailers (and intrepid deal sites) have been posting Black Friday ads far in advance, sometimes as early as the beginning of October. However, we see comparatively fewer Cyber Monday ads — possibly because retailers know that shoppers will check out those sales anyway.
According to a recent DealNews survey, 83% of consumers said they’ll be shopping on Cyber Monday, up from 77% in 2015. Compare that to the 44% of people who said they would shop on Thanksgiving. Too many Cyber Monday ads might discourage more Thanksgiving shoppers.
No in-store “doorbuster” crowds
Along with fewer ads comes a dearth of door busters. Cyber Monday is an online shopping holiday, after all, so there’s no reason to go knocking down the doors of your local Sears to score a $5 toaster. Of course, “door busters” in general are dying out. In-store shoppers have long been frustrated by the concept of low-stock items that sell out in seconds, and retailers are listening. Nowadays, it’s not uncommon to find so-called door busters listed online on Black Friday sales.
As the name suggests, it generates the most online sales
We’re not talking about coupons here; by “sales,” we mean goods sold. Cyber Monday is the biggest online shopping day of the year, and Adobe estimated it would reach $3 billion in sales for the first time last year. Not only did sales that day reach the mark, they flat-out surpassed it. Total numbers for Cyber Monday last year were $3.1 billion, up almost 21% from the year before. Surprisingly, part of what pushed it over the brink was mobile shopping. Shoppers on mobile devices spent 53% more last Cyber Monday than the previous year.
Why are shoppers still eager to spend funds on Cyber Monday, even after Black Friday? According to Sucharita Mulpuru, an analyst at forecast tech consultancy Forrester Research, it’s because “customers had fewer negative associations with Cyber Monday than with Black Friday.” See? Everyone loves shopping at work.
You can shop at work
And you thought we were joking! Though it is not a federal holiday, the Friday after Thanksgiving is a public holiday in 24 states in America. By Monday, everyone is back at work and almost certainly browsing sales at their desks. To be fair, a wonderful industrious 55% of shoppers claimed they didn’t shop at work last year in our survey.
Sadly, these hardworking shoppers may miss out on the best bargains. Last year on DealNews, 67% of the deals we found on Cyber Monday were posted before 5 pm ET. That means bargain hunters will have to log on during business hours to snag the best sales.
It’s more fashionista-friendly
The Black Friday season is like the Olympics, with different shopping events on each shopping holiday. Where Thanksgiving and Black Friday are better for electronics, Cyber Monday shines in soft goods. Clothes and shoes are especially awesome buys, with retailers busting out Black Friday-beating coupons in several cases. Beauty products are another often-overlooked, but awesome, Cyber Monday category.
Should you not be the sartorial sort, you can always stock up on toys, or shop for a new major appliance. Better yet, book yourself a killer hotel deal on Cyber Monday the 27th November; you’ve probably had enough of those visiting relatives at this point.