The Top 10 Ways To Boost Website SEO Effectively Now

The Top 10 Ways To Boost Website SEO Effectively Now

boost website SEO

A good way to boost website SEO that can adapt to algorithm updates is to have several strategies and plan in place. This will also be a strong support system for overcoming the competition.

Focusing on enhancing your website’s SEO is a brilliant move to improve your online visibility and drive more organic traffic.

Here are 10 actionable and straightforward tips to guide you through boosting your website’s SEO.

1. Conduct Keyword Research

Use tools like Google Keyword Planner or Answer The Public to find relevant keywords.

Focus on long-tail keywords for less competition and more targeted traffic.

Here’s how Google Keyword Planner works in more detail.

Discovering keywords

  • Users can input words, phrases, or a website’s URL to generate a list of related keywords. This helps in uncovering new keywords related to specific products or services.
  • The tool provides search volume data and trends for website SEO keywords. This includes historical metrics showing how often keywords were searched for in Google over a given period.

Refining keywords

  • You can refine your search with various filters like location, language, and search network settings. This helps target specific audiences more effectively.
  • Keywords are sometimes grouped into themes, making it easier to create segmented campaigns or content strategies.

Competitive analysis and seasonal trends

  • The tool shows how competitive ad placements are for keywords, helping users understand where there might be opportunities or challenges.
  • Insights into seasonal variations in search volume help in planning timely campaigns or content.
2. Optimise Title Tags

Include your main keyword at the beginning of each page title. Keep it under 60 characters to ensure it displays properly in search results.

Below are some before and after examples of website SEO optimised title tags across different industries, showcasing how you can tweak them for better performance.

Local bakery

  • Before: Home Page | Dave’s Bakery
  • After: Fresh, Homemade Bread in Sydney | Dave’s Bakery

E-commerce clothing store

  • Before: Women’s Clothes Online
  • After: Trendy Women’s Fashion – Dresses & Accessories | ShopName

Plumbing services

  • Before: Plumbing Services Company
  • After: 24/7 Emergency Plumbing Services | Melbourne | CompanyName

Digital marketing agency

  • Before: Digital Marketing Services
  • After: Top Digital Marketing Agency in Brisbane | SEO & PPC Experts | AgencyName

Law firm

  • Before: Our Legal Services
  • After: Expert Family Law Services | Divorce & Custody Lawyers | FirmName

Travel blog

  • Before: My Travel Blog
  • After: Adventure Travel Tips & Destinations | BlogName

The main keyword is ‘Fibre Internet’ and their title tag is ‘Fibre Internet | FTTP Plans | Faster Fibre With Swoop’ which includes the keyword, also includes a secondary keyword ‘FTTP plans’ and has a descriptive hook of ‘faster fibre plans’.

boost website SEO

3. Craft Compelling Meta Descriptions

A meta description is a brief summary of a webpage’s content that appears in search engine results. Include primary and secondary keywords. Make it actionable and under 160 characters.

Here are some examples of well crafted meta descriptions to boost your website SEO.

Local bakery

  • Before: “We sell cakes, bread, pastries.”
  • After: “Indulge in our freshly baked pastries, artisanal bread, and custom cakes crafted with love in Melbourne. Visit us or order online for your next celebration!”

Digital marketing agency

  • Before: “We offer digital marketing services.”
  • After: “Transform your brand’s online presence with our comprehensive digital marketing services. From SEO to social media marketing, let’s achieve your business goals together. Learn more!”
4. Use Header Tags to Structure Website SEO Content

H tags, or heading tags, range from H1 to H6 in HTML and are used to structure content hierarchically on webpages.

They help organise information, making it easier for both users and search engines to understand the main points and subpoints, with H1 being the most important, typically the title.

Use H1 for your main title and keyword and H2, H3 for subsections. Include keywords and related keywords in your headers, especially H1 and H2.

5. Improve Your Site’s Load Speed

Easy to recommend, harder to action. Use tools like GTmetrix to identify and fix speed issues. OK – let’s get technical.

  • To boost website speed, focus on optimising images through compression and choosing the right formats.
  • Minimise HTTP requests by combining files and using CSS sprites.
  • Enhance coding efficiency by minifying CSS, JavaScript, and HTML, and implement asynchronous loading.
  • Leverage browser caching and utilise Content Delivery Networks (CDNs) to reduce load times.
  • Optimise server response time with quality hosting and database optimisation.
  • Enable compression like Gzip for larger files, reduce redirects, and prioritise above-the-fold content loading.
  • Regular monitoring with tools like Google’s PageSpeed Insights can guide ongoing improvements.

If you find these steps a little overwhelming, it’s best to engage a website developer to help you out.

6. Ensure Your Site is Mobile-Friendly

A responsive design ensures that your website adjusts its layout, images, and navigation to fit the screen size and resolution of the device being used, providing an optimal viewing experience for all users.

Most modern website themes and templates come with responsive design out of the box. This means they’re built to automatically adjust the layout and content based on the device’s screen size.

If you want to know how responsive your website is, check out this responsive testing tool.

7. Publish High-Quality Content Regularly

Publishing factual, engaging blog content is crucial as it builds trust with your audience, establishes authority in your niche, and boosts SEO rankings through increased engagement and shareability.

Quality content encourages repeat visits and social sharing, expanding your reach and enhancing your brand’s reputation and credibility in the industry.

This is especially important for professionals such as lawyers, doctors and financial advisors, as trust is paramount, therefore accurate and insightful content demonstrates expertise, building client confidence.

Here are some content tips:

  • Focus on solving your audience’s problems.
  • Create an article outline before you start writing, so that your thoughts are organised and the structure flows logically.
  • Capture your reader’s attention from the get-go with a headline that sparks interest and makes readers want to read on.
  • For better readability, use short paragraphs that break your content into manageable, bite-sized pieces. Additionally, use bullet points and subheadings to improve scannability and make key information stand out.
  • Use a mix of text, images, and videos to keep engagement high.
8. Optimise Your Image Names

Descriptive filenames and alt text improve SEO by providing context to search engines, helping them understand and rank your content.

If you are uploading an image showing two business professionals meeting over a coffee, and your article is about business growth tips, change the file name and image alt tag to ‘two business coaches discussing business growth tips’.

This helps search engines understand what the image is about while optimising for the keyword you want to rank for.

9. Use Internal Linking Wisely

Internal linking is an important – yet often overlooked – component of effective SEO and user experience design.

You link to other relevant pages/posts on your site using descriptive anchor text that includes the target pages keywords.

Here are some reasons why internal links are important.

Enhances user experience

  • Internal links help users navigate your website more easily, enabling them to find relevant information without effort.
  • They establish an information hierarchy on your site, guiding visitors through your content in a structured manner.

Improves SEO

  • Internal links distribute page authority and ranking power throughout your site, boosting the SEO performance of individual pages.
  • They aid search engines in discovering new pages. A well-structured internal linking strategy can ensure all your pages are indexed properly.
  • Using relevant keywords in anchor text can signal to search engines what the linked page is about, helping to improve its ranking for those terms.

Reduces bounce rates

  • By providing links to other relevant content, you can keep users engaged with your site longer, reducing bounce rates and encouraging deeper interaction.

Aids content clusters and topic authority

  • Linking related content together into clusters helps establish your site as an authoritative source on specific topics, further enhancing SEO.
10. Build Quality Backlinks

Backlink building is a cornerstone of website SEO strategies because backlinks serve as a vote of confidence from one site to another. It acts as a referral from the source site to the target site.

When a website includes a link that directs its users to another website, it’s giving a backlink to that external site.

A site with many high-quality backlinks is often seen as more authoritative and trustworthy, leading to higher rankings in search engine results pages.

Here are some tips to secure high quality backlinks.

Guest blogging

  • Write guest posts for reputable websites in your industry. This can provide you with a platform to reach a new audience and secure a valuable backlink.
  • Focus on contributing high-quality content to well-respected sites rather than quantity of posts on lesser-known blogs.

Build relationships

  • Engage with industry influencers, bloggers, and websites through social media, forums, and relevant online communities.
  • Propose collaborations on projects that can provide mutual benefits and naturally lead to backlinks.
  • Consider adding a ‘partners’ page to your website and link out to your partners and encourage them to link back to you. It’s the link from their site to yours that’s important.

Leverage existing mentions

  • Use tools to find mentions of your brand that don’t include a link to your site. Reach out to the site owner and politely ask them to add a link.
  • Identify broken links on other websites that you can replace with relevant content from your own site.

Utilise competitor analysis

  • Analyse the backlink profile of your competitors to identify where they are getting their links from. Look for opportunities to acquire links from the same or similar sources.
  • Identify content gaps in your competitors’ strategies that you can fill with superior content, attracting backlinks.

Directory submissions

  • Submit your website to reputable, industry-specific directories. Ensure these directories are well-regarded and relevant to your niche.

Press releases

  • Distribute press releases for significant company news or achievements. This can lead to backlinks from news sites and industry blogs.

So there you have it – my top 10 ways to optimise and boost your website SEO. These are also the same strategies used on both client’s and my own websites.

Results will follow and it does take time. And some effort. SEO is a marathon, not a sprint. Patience and persistence are key to seeing the benefits of your efforts.

boost website SEO

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Marshall Thurlow is the founder of Orion Marketing an agile digital marketing agency that supports small business owners. Marshall has extensive experience across government, non-profit, marketing and sales. Marshall specialises in small business marketing in the online space and is committed to providing excellent customer service, innovation and results.

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