3 Marketing Platforms | A Must-Have for Business
Launching a small business can be exciting, and overwhelming. In our digital day and age, it’s easier than ever to start a business.
It’s easier than ever to start your business, from customer support, billing, and even marketing.
Marketing your business can be simple and easy, as long as you know where to start. Here are 3 marketing must-haves for any business.
1) Website
A website is critical to the success of any business because it serves as a virtual office.
For many of your customers, your website is the first place they will interact with your brand, so you will want to give them a great first impression.
Having a great website is key to the success of any business. Thankfully having a great website comes down to 4 factors.
Great Website Requirements:
1. Clear and Simple Copy: Writing is never easy, but a well-written site can potentially turn visitors into customers.
Tip: Write it plain and simple.
Don’t over complicate what you need, or how you solve the problem.
By simply stating “we will solve a problem in these 3 ways” can lead to high conversion rate.
2. Use prompts like Buy Now or Add to Cart as your call to action (CTA)
When you write clearly, you make it easy for customers to purchase from you!
3. SEO: Seo is search engine optimization, or how potential customers find your website.
There’s millions of searches on Google daily so by using these keywords, it can help your site rank high.
Leading potential customers to your business.
If you don’t optimize your site for search engines you can lose potential sales!
Make sure you use keywords that are relevant for your business on your site for better SEO.
4. Page Experience: Fast websites, easy to use, and minimal distractions.
That is what a great page experience is all about.
Customers want to be able to find what they are searching for quickly and easily.
It’s important for you to have a clean website that’s easy-to-navigate at all times.
5. Make sure your site speed is fast and is also mobile phone friendly.
A website is one of the first touch points your business will have with new clients, so having a great website is a must!
A website that is easy to use and navigate, with great SEO and copy will always be one of the best ways you can market your business.
2) Google My Business
Google my business is a great way for small and local businesses to market themselves.
Local customers can find and support a small business in a way that they love.
Using this free tool makes it easy to stand out in your community.
It’s also great for local SEO, and with millions searching for businesses ‘near me’ it’s a free and easy way to put your business out there.
Stay connected to google maps so if you have a physical storefront, it’s also great way to get additional customers to your business.
You can optimize your google my business profile in the following ways:
- Include a Cover Photos
- Include All Business Information
- Update Hours and Contact
- Make Posts and Updates
- Get Reviews
- Update Services and Products (Use Keywords)
Google My Business is a great way to market your business locally and be better connected to your community.
For those looking to find and attract local customers, look no further than google my business and set up your profile today!
3) Social Media
Having social media pages for your business is needed as the opportunities to market to wide audiences are built into the platforms.
For any business it’s not a question of IF you should have a social presence but WHERE.
For some, it will depend on their business type, but many choose to create a Facebook page, and Instagram.
If you are more text savvy, tik tok and others may be great fits for your brand as well.
Always create a complete profile with your logo, hours, services, and a link to your website.
Post regular updates once a week. There are many sites that make it easy to create posting schedules and even free templates for posting on different social media platforms.
Here are some top tips for social media for your small business:
- Create Your Business Pages and Link Them To Your Websites
- Take and Share Lots Of Photos of Your Business
- Make Your Brand Likeable For Your Clients (Post About What They Care About)
- Create Posting Templates and A Social Calendar (What To Post When)
- Have Fun And Try New Things
Social media can be one of the easiest ways to reach your clients if done properly. Remember that social media is personal and visual and don’t be afraid to try new things to reach new customers.
Summary:
For any business, finding a new way to market and reach new customers is critical to success. By using these 3 marketing must-haves you can increase your chance of success!
3 Marketing Must-haves For Any Business Are:
- A Website
- Google My Business
- Social Media
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Catherine Way
Catherine Way is the Marketing Manager at Prime Plus Mortgages: Mortgage Note Investing . She has created content for the following industries: Real Estate, Mortgage, Finance, Business, Real Estate Investing, and many more.
