Online Publicity and The Great Big Canvas We Call The Internet
Online publicity is now available to anyone, anywhere. As a publicist’s role evolves, so does the internet. We’re a bunch of “storytellers or messengers” in the eyes of the outside world.
Title and First Paragraph
The title and first paragraph of any article will most likely dictate whether your reader will continue on, so you have to make it catchy. Tell the reader about the story in two lines or less. It can be challenging sometimes, but if you hook in your reader on that title, you are golden!
Today, many feel that it’s all about the followers on their social media. To some degree they are correct. I, on the other hand, am gradually building a larger following on social media, yet I have also generated enough media exposures to boost sales through traditional means.
PR Plan
My PR plan typically involves ways to uncover distribution outlets, attract investors and create business mergers. All this leads to sales that are successfully based on direct relationships.
My forte is having a knack for remembering everyone’s passion. I’m even securing a distribution for a t-shirt campaign, “PASSION4” which ties into anything from PEACE, ART, MUSIC to COFFEE, MOTORCYCLES, DOGS and more.
Influencers
An influencer can certainly boost the efforts of a publicist, however, it’s usually the catchy title or campaign as a whole that makes a product, phrase, person or business a success.
There certainly is an impact with the growing amount of influencers, when it comes down to it. Even our talent agency is feeling it. Both influencer and publicist keep on looking if the follower count is not to their standards – often in the high thousands.
Relationships
One of the easiest and most obvious forms of art is the gift of friendship and relationships as each person becomes our contact in their respective areas of expertise.
Recently, we’ve lined up our very talented World’s Record holder Ashwin Kalyandurg to lead off the Delray Beach 50th Anniversary of the St. Patrick’s Day Parade (StPatricksMarch.com). Ashwin’s talent is for walking on his hands, so you can see why he would be a draw.
Not only that, we just signed the world’s pioneer in digital art, Laurence Gartel. I met him while promoting the Palm Beach International Film Festival. It’s all about getting to know people and their passions, then it all comes together like a painting on a canvas.
Image taken from Laura Crawford’s site
Laura Crawford
It’s a wild world out there and promoting Laura Crawford Photography is one good example of the ultimate form of art.
Putting herself on the line, she captures the wild two and four legged animals that inhabit the world and have graciously made room for humans to take over.
Planning
Planning a roll out for her magnificent table top book of over 240 pages of animals showing their beauty, we’ve come up with a colorful holiday party at Art Blend. This is a celebrity gallery that has many forms of art complementing each other. Plus, everyone who attends will be as colorful as the animals in the book.
Marketing Apps
I find using some of the online publicity marketing apps helps save time. I can organise a mass post blast and then also post timely or current events at random times.
Keeping good lists in your database is essential to staying in tune with the media and in touch with the press. They sort through what’s of interest and of course there’s always that great invention, the phone, to call media.
The Giant Canvas
The internet truly is one giant canvas. You can read about, watch and learn or connect with just about any creation out there.
It’s an incredible platform for online publicity, available in every single home or cell phone. With added PR, SEO and Marketing, the word goes viral.
Keywords
Using the right keywords, and embedding links, is important, while plugging some quotes is standard and helpful for credibility.
Promotion is all about getting to know your client, their message, likes, dislikes, goals and values. Then take that along with their business model, mission, vision and brand and put it all together in a way that a producer, blogger or journalist might find interesting.
PR Success
There’s truly an art to PR success and online publicity. It’s all about conveying the right messaging that will catch on. Then it will paint the internet and be there as a showpiece for the long haul.
I also very much enjoy talking about our Internships with college students who bring great value to our firm. They are just as committed and eager as we are open to their learning and hands-on experience.
However, they don’t only provide the success stories. Often they will LinkIn me at their new job and we’ll stay in touch. It’s like having an extended family.
“PR is the transition of your art to others. Whatever your business, product or expertise in a field is, treat it as your art and paint the way to success.” Adrienne Mazzone.
This content was co-written by Julie J founder of A/X Publisher.
Adrienne Mazzone
Adrienne Mazzone is the president of TransMedia Group and is considered as one of the most creative and resourceful minds in Public Relations Strategy. Find out more about Adrienne and how she may be able to help with all your publicity needs by clicking on the website below.
