Social Media Influence Is The Way Forward For An Artist
Social media influence, when it comes to promoting yourself, is now the foundation for many creative businesses. Lots of creative experts are now connecting with their followers, so you should also place yourself on these platforms. When creating an account on Facebook, Twitter, Pinterest, Instagram and LinkedIn, it will be like a seemingly small step. But you will get recognized as a professional artist and develop your brand as time passes. Below are a few ways to get started using social media and before you consider which platform will work best for you, read what we have to share from our experiences.
Facebook is a universally recognized platform if you haven’t already signed up and while on this network, you have to place good and professional photos. You can also join various groups and post your art. People have hit huge contracts and commission work by doing this. You can also create your own personal fan page and engage with your target audience globally. Paying for a Facebook Ad can help boost your engagements much faster. To do it right, find a professional social media guru.
Pinterest is a bundle of images that you post regularly and is also free to register. It can be treated like a search engine and links people through the saved and pinned options. Once registered here, you have to create PINS which are generally images that you will share on the platform. You will place these pins on the board that you can categorize making it easier for others to find. The more creative pins you create – the more you will attract followers/fans, and with that, you are sure to get people contacting you and even re-sharing your pins, making your artworks go viral online.
This gossip like platform comes with a lot of opportunities to tweet your short messages and creative art works to as many followers you have. To get followers on Twitter, you have to learn to follow your target audience and the right set of people. As you build on that gradually, with consistency, you will start attracting huge numbers of followers. Some of these followers can end up as your clients!
Once on Twitter, follow others that inspire you and simply join the conversation. It is your chance to speak directly to other artistic people, and also an opportunity to distinguish yourself. And if you are lucky all you need is one celebrity or influential figure to tweet about your business and the number of followers they have will hugely have an impact on tweeting about you.
Instagram has become one of the leading spots online for millions to post, share and discover new things. It is a social media network that’s crazy about images and outstanding photos. It is also free to register and the more eye-catching your posts, the more it will be loved and commented on.
A good tip with hashtags is to post sixty #hashtags in the comment column NOT as the caption because it will appear too spammy and it is best to place the first thirty top hashtags in your industry for a maximum of two hours then delete it and place another thirty then delete it. The reason being is that, top stories only stay in your followers news-feed during this time frame and gets pushed down by other posts, so there is really no need to place your hashtags permanently.
LinkedIn is a site for professionals and is free to register so if you are serious and committed to becoming one yourself then here is where you will place your experiences and exhibitions. The cool thing about linked is that people you have previously worked with from other companies or those who are familiar with your artworks would have a chance to endorse your skills. You will also find many other professional artists that you can connect with and also join groups like “art marketing” that you will find a good community to be in.
When posting articles on this particular site you must be sure to have contents that are well written because it is one of the hardest site to get likes. Posting pictures of your exhibition and artworks could keep your connections interested and engaged. Always remember the more consistent you are with your posts and communication, the more prospects will come to you so go ahead and expand your network because it could bring to you many great opportunities.
The What, When and Why.
Now we all like a good content, an appealing video or photos. Naturally it’s our instinct to like something quite easily. However, getting others to share your art or content ideas isn’t always easy. Regardless, don’t get discouraged but give yourself a lot of time and effort into nurturing your social media influence.
It’s actually better to choose one or two social media platforms that work for you best and stick to it than having too many. Your target audience would easily know where to find you this way. We see that with Art Xtedia and AX Lifestyle, our Pinterest and Tweeter accounts have the least amount of followers. However, our Facebook page and Instagram have a growing number of followers and subscribers daily.
The first thing that people do these days before purchasing a product is they read your reviews and ratings. So good luck and may you succeed in your social media influence.
It may also make sense to sign up for social media tools that can schedule and blast a number of postings to all your accounts, but this actually does not serve you a lot of good.
Let us explain. Each social media platform is different in terms of their algorithm and style of attracting followers therefore it may limit or boost your chances in attracting followers. For example, on Facebook when a posting is not directly sent from you, it will not show up on the news-feed of your network making your post appear somewhat invisible.
So you might want to really consider your options and choose if this method is really what you want. It is best to individually create a targeted post accordingly, instead of having the same content blast all at once.
The best time to post your content or art is also very important and can have an impact. If you observe, people are usually engrossed on their mobile phones after work hours and many are on their Facebook right before bed and just as they awake. Some even at work when the boss is not looking. Even this is hard to say as more and more businesses are encouraging their staff to update their brand on social media. So it looks like social media has become a living and breeding heart of society!