Using AI in Social Media Analytics to Beat Competition
If you are a digital marketer, then you know about the power of social media and modern technologies like artificial intelligence (AI) and the way they are transforming the world of digital marketing and role in social media.
To be a successful marketer today, you need to keep yourself updated with the latest trends and techniques used and applied in digital marketing. Social media is a division of digital marketing which can’t be ignored especially in this modern age where people are glued to social networking sites and apps, for personal as well as professional needs.
As per a report by Statista, there will be around 2.77 billion social media users in 2019. Further, the number will surpass the 3 billion mark by 2021. If you don’t get social professionally soon, then I am afraid to mention that you’ll lose a big slice of the cake.
On the other hand, AI is the technology that has an impact on almost everything today. The businesses that don’t leverage the power of AI will also be missing out several growth opportunities in this era of digital transformation.
Role of AI in social media
To create a social media strategy that will drive success, you need to understand your audience, what is working for you and what’s not? How your competitors are doing and gaining success? What practices should you follow to engage people?
Twitter, Facebook, LinkedIn and now Instagram are the major social media platforms of today on which digital marketers rely.
Since there are around 3 billion accounts, a massive amount of data is generated every second. This data is mostly unstructured and difficult to analyze. You can’t gain proper and actionable insights from this ocean of data.
Here comes the role of AI.
AI can help you understand actions, behavior (analyzing past, present and predicting future) and preferences of the social media users over time. It can streamline processes to make things work efficiently and effectively. Additionally, assist in making ground-breaking strategies that are most likely to perform and thus, guarantee success.
There are numerous services and tools out there which are based on AI and can be used to gain insights from billions of posts on social media. These tools can help you understand your audience and rivals and encourage you to make the right strategy.
Social media listening
From the massive data on social media, you can identify and assess what people are saying about your company, website or products/services. This process is called social media listening.
You can track the posts and tweets which talk about your brand or its services. Social media listening can also be helpful in identifying what people are conversing about an industry and related technologies, by searching for specific keywords and phrases.
Using the data gathered, you can effectively communicate with the audience and personalize your tone specifically for every user. There can be users who may have issues with your services and are tweeting about it. You can easily find them and provide the much-needed assistance.
AI can be a great enabler of social media listening by automatically tracking and reporting insights and notifying you whenever anything important is talked about your company or industry.
There are many competitors and big players in your industry that are performing better than you. for instance, outsourcing for web development India has very high competition so its necessary to have perfect competitor analysis, which can make you or break your business.
There are AI tools that can provide actionable insights about your competitors and other major players in your industry so that you can get an understanding of everything and learn about new opportunities.
This can work as a big advantage for you, as you will know the things that are working positively for others in your niche. Then you can customize your plans and strategies accordingly.
Optimizing social media content
Once you are done with analyzing the audience and your competitors, it is time to optimize the content and share the best posts on social media that can make a difference. You have to share a combination of text, image and video on your timeline because visual content appeals people more than mere text.
AI can help you in choosing the visual content by sharing with you the performance of different kinds of photos on specific social media platforms. You can then prioritize the content and make the most out of it on all social media profiles.
Creating optimized content
Further, AI can also be used to create optimized content for specific platforms that can be shared for better engagements. For example, the ideal image dimensions for every social platform is different. 1200630px for Facebook posts and 1024512px for Tweets etc. AI tools can automatically do it for you.
Further, the technology can also analyze the trending and relevant hashtags related to your company and industry on all platforms and use them in posts for maximum impressions and extended reach. it can take content marketing to a new level.
Chatbots and virtual assistants
Another key role that AI plays in social media analytics is creating automated content for end users. This is done using chatbots and virtual assistants. These are becoming the norm nowadays as more and more businesses have started using it, not only on social media platforms but also on websites.
These chatbots and virtual assistants gain insights from visitors and help you learn what people are actually looking for. You can then enhance your services accordingly to serve them better.
If you implement artificial intelligence in social media platforms, then you can get a deeper understanding of the requirements of users, what can drive engagement, how your competitors are staying ahead and how you can move forward to beat the competition.
Analyze the data and insights, focus on creating quality content and share it at the right time with the right audience.
Do you know more about the role of AI in social media analytics? Feel free to drop your comments below.